Ivory- Master Fong Siling's stock

Fong Siling's Ivory stock... Will it rock?

According to Mr Fong Siling, choosing a property stock should take into account relevant factors

Above is based on the point of view of the assets, PE ratio and dividend rate to assess the value of the stock before you buy, it is best to be done more homework:

1. Basement? When to buy? Can be used for the development of many years? 
What is the location of the land? Area room demand it? 
3 of the company's liabilities. 
4 sold the house, but no payment is received how much? (Unbill Sale). 
5 five years to the company's performance? Management is actively developing business?

Well, what so great about IVORY? 

• latest Q2 results showed eps 7 cents ++ , including the 3 cents from Q1, it is almost very easy to achieve another 4-5 cents eps in next 2 quarters! 
• Especially with the launch of Bayan Mutiara projects at the end of 2012. (GDV: RM 10 Billion).
• So, the growth factors should not be an issue here. “We will also be launching the much anticipated City Residence project, Island Resort phase four Boutique Bungalow  and Bayan Mutiara phase one by 4th quarter this financial year,” he said in a  statement yesterday (Aug 30). IPGB revenue posted a decrease to RM47.2mil compared to its corresponding quarter of RM66.3mil. The Group foresees the revenue to improve following impending exclusive projects that are scheduled for commencement in the second half of the year.Meanwhile, the net debt equity ratio has been reduced from 0.72 time as at Dec 31, 2011 to 0.59 time as at the June 30, 2012 borrowing status.The current year-to-date net profit has amassed RM30.8mil. The Group expects its business prospects for the financial year ending Dec 31, 2012 to be favourable

But....

I just cant figure out why some of the insiders ( Ooi Choi Keat, Lim Hock Siu), still selling out the shares of Ivory despite the promising results from the Ivory, anyone can share here?